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Zeitschrift für Semiotik
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The "Zeitschrift für Semiotik": Abstracts  ______________________________________________________________________ 
     

"Semiotics in Scandinavia"

 
 
 

Year: 1989
Volume: 11
Number: 

 

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    Jens Toft 
    Cinematographic systems of representation 

    Henri Broms 
    Auto communication or: how to give an organisation visions 

    Jorgen Dines Johansen 
    Sign, text, semiose and context: Hjelmslev and Peirce 

    Svend Erik Larsen 
    Phenomenology, semiotics and interdisciplinarity: Brondal versus Bühler - a historical, educational work 

    Michael Steigemann  
    Intention and methods in designing urban buildings 

    Sinikka Tuohimaa  
    Feminist theory formation between structuralism and deconstructionism 
     
     
     


    The linguistic "anchoring" of the image  

    Soren Kjorup, University of Trondheim 
     
    Summary. In his well-known essay "Rhétorique de l’image", Roland Barthes introduces the concept of "anchoring" ("encourage") of the image in verbal language. He considers two kinds of verbal anchoring of images: specification of the denotation and of the connotation of the image. Based on arguments from Nelson Goodman’s Languages of Art  and John Searle’s Speech Acts, the present article demonstrates that verbal anchoring pertains not only to (1) specification of the meaning of the image, but also to (2) indication of its reference and (3) indication of the illocutionary force with which the image is "uttered". In the course of the argument some salient parallels and some important differences between verbal and pictorial languages are examined. 
     
     
     
     
     
     
     
     
     
     

     


    Cinematographic systems of representation  

    Jens Toft, University of Copenhagen  

    Summary. The nation of "primary cinematographic identification", introduced by Christian Metz (1977a), is shown to cover two different but related phenomena: (a) identification of the viewer with the "camera", basically mediated by framing and montage; (b) identification of the viewer with himself as an observer, mediated by the whole cinematographic apparatus. On the basis of this analysis, the notion of cinematographic systems of representation is introduced. Such systems consist of discursive structures connecting (1) the codes of the filmic utterance, (2) its social and historical background, and (3) its conception of a subject. This analysis is exemplified by three cinematographic systems of representation: classical analytic montage, German Expressionism, and Eisenstein’s film technique. 
     
     
     
     
     
     
     
     

     


    Autocommunication or: how to give an organisation visions  
     
    Henri Broms, University of Trade and Commerce, Helsinki 

    Summary. Stimulated by the claim of Warren Bennis (1976; 1984) that, surrounded by a flood of information, we are longing for meaning, the present essay distinguishes two kind of communication: heterocommunication, which increases the addressee’s information, and autocommunication, which restructures the ego without input of additional information. Prayers, mantras, and diaries are means of autocommunication. The two kinds of communication are not only found in individuals but also within social organizations, public institutions and corporations. While heterocommunication consists in the input and output of quantitative information, autocommunication modifies the self-image of the organization and has an inspiring and meaning-creating function for its members. The composition of balance sheets and the formulation of future objectives are means of autocommunication: They manifest joint achievements and common goals, thus strengthening self-awareness and altruism in the members of the organization. Management by balance and objectives are thus shown to have a function similar to that of myth-telling in ancient societies. 
     
     
     
     
     
     
     

     


    Sign, text, semiose and context: Hjelmslev and Peirce 

    Jorgen Dines Johansen, University of Odense 

    Summary. In chapter 1, the concept of a sign and that of a text are analysed with respect to each other. Although these terms are often applied differently, there is not feature that would allow a distinction of them on intrinsic grounds. The difference between them is functional rather than categorial. Chapter 2 contrasts the common-sense notion of a text as an autonomous and bounded by entity with Hjelmslev’s conception of a text as an expanding syntagm and Peirce’s view that texts are growing arguments. Chapter 3 places the text within a model of semiosis, which relates to it to four factors: an object, an interpretant, a sender, and a recipient. Each of these factors is shown to have two versions, one intrinsic and the other extrinsic to the text. Chapter 4 argues that the interpretation of a text is based on its contextualization according to the four dimensions of the model. An interpretation always results in a translation, but its propositions are in principle never equivalent with the propositions of the original text in all its aspects. 

     
     
     
     
     
     
     
     
     
     


    Phenomenology, semiotics and interdisciplinarity: Brondal versus Bühler - a historical, educational work 

    Svend Erik Larsen, University of Odense 
     
    Summary. Viggo Brondal and Karl Bühler referred to each other’s work with brief comments. In 'Sprachtheorie' Bühler criticized Brondal’s conception of the world classes and especially of the proper nouns; and Brondal reviewed Bühler’s book in the Linguistic Circle of Copenhagen. However, neither of them paid any attention to the question of whether their different theoretical approaches were based on similar epistemological position. The present article shows that the two approaches did have such a common ground: phenomenology. By making this ground explicit, a fruitful interdisciplinary relationship of a semiotic character can be established between their works. It is argued that there is a lesson to be learned from Brondal’s and Bühler’s superficial readings of each other: without taking epistemological fundamentals seriously, semiotic interdisciplinarity will not come into being. 
     
     
     
     
     

     


    Intention and methods in designing urban buildings  

    Michael Steigemann, Bielefeld Structural Engineering Council Office 

    Summary. Historic city centers are characterized by the monogeneity of their architectural design. Homogeneity has always been a necessary condition for the comprehension of the city structure and for an optimal orientation in it. Homogeneity is achieved through moderate redundancy in the materials and forms of buildings. The present essay shows how a given environment can be improved by adding buildings with moderate redundancy of materials and forms. For this purpose, the given environment must be analysed and represented using iconic notation which reveals the basic repertoire to be used in the design of new buildings. Similar methods can also be applied in the planning of new cities. 

     
     
     
     
     
     
     
     


    Feminist theory formation between structuralism and deconstructionism  

    Sinikka Tuohimaa, University of Tampere 
     
    Summary. This article discusses various attempts at a definition of femininity outside the framework of male-dominated Western culture. Feminist theorizing is located between structuralist semiotics and deconstructionism. Special emphasis is laid on Cixous’ characterization of "écriture féminine", Irigaray’s portrayal of "le parler femme", Kristeva’s distinction of "semiotic versus symbolic language", Wittig’s conception of "la femme au pluriel", and Culler’s program for an investigation of women’s reading of literary texts. 


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