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______________________________________________________________________ The "Zeitschrift für
Semiotik": Abstracts ______________________________________________________________________
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Soren Kjorup Jens Toft Henri Broms Jorgen Dines Johansen Svend Erik Larsen Michael Steigemann Sinikka Tuohimaa The linguistic "anchoring" of the image Soren Kjorup, University of Trondheim
Cinematographic systems of representation Jens Toft, University of Copenhagen Summary. The nation of "primary cinematographic identification", introduced
by Christian Metz (1977a), is shown to cover two different but related phenomena: (a)
identification of the viewer with the "camera", basically mediated by framing
and montage; (b) identification of the viewer with himself as an observer, mediated by the
whole cinematographic apparatus. On the basis of this analysis, the notion of
cinematographic systems of representation is introduced. Such systems consist of
discursive structures connecting (1) the codes of the filmic utterance, (2) its social and
historical background, and (3) its conception of a subject. This analysis is exemplified
by three cinematographic systems of representation: classical analytic montage, German
Expressionism, and Eisensteins film technique.
Autocommunication or: how to give an organisation
visions Summary. Stimulated by the claim of Warren Bennis (1976; 1984) that, surrounded by a
flood of information, we are longing for meaning, the present essay distinguishes two kind
of communication: heterocommunication, which increases the addressees information,
and autocommunication, which restructures the ego without input of additional information.
Prayers, mantras, and diaries are means of autocommunication. The two kinds of
communication are not only found in individuals but also within social organizations,
public institutions and corporations. While heterocommunication consists in the input and
output of quantitative information, autocommunication modifies the self-image of the
organization and has an inspiring and meaning-creating function for its members. The
composition of balance sheets and the formulation of future objectives are means of
autocommunication: They manifest joint achievements and common goals, thus strengthening
self-awareness and altruism in the members of the organization. Management by balance and
objectives are thus shown to have a function similar to that of myth-telling in ancient
societies.
Sign, text, semiose and context: Hjelmslev and Peirce Jorgen Dines Johansen, University of Odense Summary. In chapter 1, the concept of a sign and that of a text are analysed with respect to each other. Although these terms are often applied differently, there is not feature that would allow a distinction of them on intrinsic grounds. The difference between them is functional rather than categorial. Chapter 2 contrasts the common-sense notion of a text as an autonomous and bounded by entity with Hjelmslevs conception of a text as an expanding syntagm and Peirces view that texts are growing arguments. Chapter 3 places the text within a model of semiosis, which relates to it to four factors: an object, an interpretant, a sender, and a recipient. Each of these factors is shown to have two versions, one intrinsic and the other extrinsic to the text. Chapter 4 argues that the interpretation of a text is based on its contextualization according to the four dimensions of the model. An interpretation always results in a translation, but its propositions are in principle never equivalent with the propositions of the original text in all its aspects. Phenomenology, semiotics and interdisciplinarity: Brondal versus Bühler - a historical, educational work Svend Erik Larsen, University of Odense
Intention and methods in designing urban buildings Michael Steigemann, Bielefeld Structural Engineering Council Office Summary. Historic city centers are characterized by the monogeneity of their architectural design. Homogeneity has always been a necessary condition for the comprehension of the city structure and for an optimal orientation in it. Homogeneity is achieved through moderate redundancy in the materials and forms of buildings. The present essay shows how a given environment can be improved by adding buildings with moderate redundancy of materials and forms. For this purpose, the given environment must be analysed and represented using iconic notation which reveals the basic repertoire to be used in the design of new buildings. Similar methods can also be applied in the planning of new cities. Feminist theory formation between structuralism and deconstructionism Sinikka Tuohimaa, University of Tampere |
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